Sneakers made for Continental.
Every step can be a step toward a better planet—literally. Thanks to the collaboration between Czech designer Eva Klabalová and technology leader Continental, old tires are given a second life. They are transformed into modern, stylish, and above all, eco-friendly sneakers, with soles partly made from recycled tires.
From Your Car’s Wheels to the Sidewalk
It may sound unbelievable, but what once rolled down the roads can now be worn on your feet. Production begins with the removal of unwanted parts, such as steel reinforcements. The rubber is then shredded into small pieces, which form the base of the sole. The result? A stylish sole that not only looks great but also helps protect nature.
The Power of Innovation
The whole project began as Eva Klabalová’s research at Tomas Bata University. The resulting sneakers were then manufactured for tire giant Continental. The outcome is a sole that contains up to 40% recycled material—the maximum possible while still maintaining durability and comfort.
Thanks to this technology, a single tire can be turned into approximately 10 pairs of sneakers. Eva has already made dozens, but together with Continental, the goal for this year is even higher—hundreds of recycled tires transformed into sneakers walking the green path.
Ecological Footprint? Minimal. Impact? Maximum.
Sneakers made from tires not only reduce landfill waste but also save natural resources. And once they wear out? You can return them, and the recycling process begins anew. All of this is possible thanks to local production—rubber is shredded in Uherský Brod, processed in Otrokovice, and the sneakers are finally assembled in Partizánske. No unnecessary travel across half the world.
Czech Craftsmanship, Global Vision
Production is a mix of robust technology and careful handwork. Massive shredders take care of the tires, but the finished sneakers are created by people who put both passion and precision into them. All under the guidance of a designer who believes that sustainability is more than a trend—it is a necessity.
